CAUSE CAPITALISM AND HOW FINANCIALLY FIT IS PRACTICING IT.
WHAT IS CAUSE CAPITALISM?
From the Founder and Inventor Steve Down, Cause Capitalism- is when a for-profit organization chooses as its partner a non-profit, not as a gimmick but as a true sustainable partner.
Cause Capitalism is the new world order in doing business, economies built through cause capitalism will operate on the governing principle of service to all.
Cause Capitalism addresses all sustainable goals as it reaches out to marginalized groups, low-income households, the disadvantaged and vulnerable groups.
It seeks to envision, empower, enable and engage individuals, families, businesses, and Nations towards sustainable development.
Cause Capitalism is mission-driven, through a triple bottom approach the economic model ensures social, financial, and environmental sustainability.
By converging a mission on people, planet, and Profits; sustainability is pegged on the profitability of every cause capitalist business.
Economies will be built on a foundation of human dignity and mutual respect. Leading by example, all Steve Down companies partner with non-profits on community development.
One of Steve Down’s companies, Financially Fit Africa is at the forefront in practicing this concept in Kenya.
Financially Fit Africa is practicing cause capitalism in being the chief partner for-profit in contributing towards its non-profit The Goat Foundation.
Since its conception, Financially Fit Africa, has partnered with the Goat Foundation through its give back initiative dubbed “giving hope by giving goats” to vulnerable families living in Kenya.
Through this collective effort within cause capital partnerships, many lives have been changed. Over 250 families have been empowered to date in different communities across Kenya.
The most previous event took place on the 23rd of April, 2022 as 100 families, mostly widows received a donation of 200 goats in Kilifi County. The widows are part of 35.5 % of Kenya’s population living below the poverty line.
By giving these deserving families a Billy and a nanny, Cause Capitalism ensures they are well equipped and able to cater financially for themselves.
In line with SDG 1, No poverty, the purpose of this initiative is to mitigate and find a solution to real-world problems like poverty.
