STEVE DOWN LAUNCHES A MAJOR FINANCIAL LITERACY CAMPAIGN IN KENYA AS HE TARGETS TO REACH 1,000,000 LOW-INCOME HOUSEHOLDS BY 2022

Financially Fit
2 min readNov 1, 2021

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Steve Down and Coleen Down on The Goat Foundation Launch, a project they run to empower low-income households in rural Kenya.

Steve Down has launched a financial literacy campaign in Kenya. Through his company, Financially Fit Africa he envisions reaching 1,000,000 households. The program dubbed Financially Fit For Life is online-based and can be accessed by persons who have an internet connection.

Speaking on TV 47, Steve says that he is providing world-class financial education that previously went for $5,000 in the US at only 1,000 shillings. This is after he visited counties in Western Kenya and noted that they produce most of Kenya’s food crops yet 70% of the population live below a dollar a day.

The Financial Literacy program targets to improve the lives of Kenyans who earn below 50,000 a month. It comprehensively covers saving and budgeting, managing debt, creating wealth, and investing. The program takes the approach of a workout. Individuals get to evaluate themselves after undergoing the program with fun but insightful exercises.

Financially Fit’s program is based on Steve Down’s Financially Fit For Life

To access the program Dial *483*229#, Dial 1 to enroll. After paying the 1,000 shillings, a link will be sent to you that will

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Financially Fit
Financially Fit

Written by Financially Fit

Financially Fit is the global leader in personal wealth education offering personal finance education to individuals, families and businesses and nations.

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